NC

Research Data

Gannett Healthcare Group regularly conducts research using third party research companies. In the past we have commissioned Harvey Research and Signet Research. The findings of these various studies enable an understanding of the Registered Nurse audience. In particular as a result of these studies we now have a greater understanding of RNs employer status and media habits.

Key Findings

RN Current Employment Status

Employed, would not consider changing at this time

27.1%

Employed, but might consider new/additional job opportunity

41.5%

Employed, but actively seeking new/additional job opportunity

13.2%

Employed, but actively planning retirement

3.3%

Unemployed, but actively seeking new job opportunity

5.8%

Unemployed, but considering seeking new job opportunity

2.6%

Unemployed, not seeking new job opportunity

1.3%

Unemployed, retired

4.1%

Online Job Related Activity Undertaken

Checked or sent email

84.6%

Searched for clinical information

75.9%

Read feature articles

71.6%

Took a CE course

70.9%

Read latest nursing news

68.2%

Searched for jobs

52.2%

Purchased a book

50.3%

Searched for seminars/career fairs

43.3%

Searched for certification review

42.2%

Participated in a webinar

36.7%

Applied for a job online

34%

RNs Preferred Web Sites for Nursing News

position

nurse.com NURSE.com

nursing2010 Nursing2010

advance Advance

nursingworld NursingWorld

allnurse.com Allnurse.com

RNs Preferred Web Sites for Job Search

search

nurse.com NURSE.com

Advance Advance

Career Builder Career Builder

nursing jobs Nursing Jobs

monster Monster


Facebook Useage - would you use Facebook as a job search tool

position

Email Useage - would you open email about employment opportunity

email

Importance of sources when conducting a job search
(7-extremely important; 1-not important)

Friends/Co-workers:

5.7

Internet

5.4

Nursing Magazines:

5.0

Sunday Newspapers:

4.2

Direct Mails:

4.2

Career Fairs:

3.9

Televsion

3.2

Radio

2.9

Action taken from reading
Gannett Healthcare Group
nursing publication

Inquired about an advertised job opportunity:

29%

Applied for an advertised job opportunity:

20%

Recommended an advertised job opportunity to someone else:

31%

Referred an ad/article to someone else:

46%

Visited an advertiser's web site, as a result of seeing their ad:

26%

Completed a CE article course:

49%

Saved an article for future reference:

50%


Pass Along Readership

pass

orange None

green 4

allnurse.com 1

dark gray 5

advance 2

purple More than 5

magenta 3

medium gray No Answer



Total readers per copy: 2.5



Back to Top

Sources

Harvey Research National Study of RNs, January 2011. National Base: 11,208
Signet Research Study, February, 2011. Base: 615


To learn more, contact your local representative or
Michael Tierney
SVP of Marketing
408.574.1223
mtierney@gannetthg.com