Research Data
Gannett Healthcare Group regularly conducts research using third party research companies. In the past we have commissioned Harvey Research and Signet Research. The findings of these various studies enable an understanding of the Registered Nurse audience. In particular as a result of these studies we now have a greater understanding of RNs employer status and media habits.
Key Findings
RN Current Employment Status
|
Online Job Related Activity Undertaken
|
RNs Preferred Web Sites for Nursing News
|
RNs Preferred Web Sites for Job Search
|
Facebook Useage - would you use Facebook as a job search tool![]() |
Email Useage - would you open email about employment opportunity![]() |
Importance of sources when conducting a job search
|
Friends/Co-workers: |
5.7 |
Internet |
5.4 |
Nursing Magazines: |
5.0 |
Sunday Newspapers: |
4.2 |
Direct Mails: |
4.2 |
Career Fairs: |
3.9 |
Televsion |
3.2 |
Radio |
2.9 |
Action taken from reading
Gannett Healthcare Group
nursing publication
Inquired about an advertised job opportunity: |
29% |
Applied for an advertised job opportunity: |
20% |
Recommended an advertised job opportunity to someone else: |
31% |
Referred an ad/article to someone else: |
46% |
Visited an advertiser's web site, as a result of seeing their ad: |
26% |
Completed a CE article course: |
49% |
Saved an article for future reference: |
50% |
Pass Along Readership
Total readers per copy: 2.5 |
Sources
Harvey Research National Study of RNs, January 2011. National Base: 11,208
Signet Research Study, February, 2011. Base: 615
To learn more, contact your local representative or
Michael Tierney
SVP of Marketing
408.574.1223
mtierney@gannetthg.com

